The Future of Content: Orchestrating Automation, AI, and the Next Evolution of Content Management Systems

Wednesday 24 September

As businesses navigate a digital landscape marked by constant change and growing complexity, the way we create, manage, and deliver content has never been more important. Customer expectations continue to rise, and organisations must adapt quickly to stay relevant—embracing new technologies that enable flexibility, speed, and meaningful engagement at every touchpoint.

Join Sitecore and Engage Squared for an exclusive in-person event exploring how content is transforming in a rapidly evolving digital landscape. From composable architectures to intelligent automation, we’ll dive into the technologies that are shaping the future of content creation, delivery, and governance.

Venue: Park Hyatt Auckland - 99 Halsey Street, Auckland Central

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Spots are limited. Secure your seat today.

Time

Session Description

8:30am-9:00am

Arrival, Breakfast, Tea, Coffee

9:00am-9:05am

Welcome - Johanes Iskandar, Regional Vice President, Sitecore

9:05am-9:25am

The Headless CMS - From Monolith to Modern -

Bruce Davis-Goff, Engage Squared

Discover the shift from traditional CMS platforms to flexible, scalable architectures—featuring Sitecore XM Cloud as a leading example of headless innovation.

9:25am-9:45am

Customer Fireside Chat - Dancing in a Digital Age.

Preserving our Past-

Donna Cusack-Muller, The Australian Ballet

Johanes Iskandar, Sitecore

Over six decades, The Australian Ballet has amassed one of Australia's largest and most important performing arts archives – a complete history of the national company. Learn how Sitecore's DAM helps The Australian Ballet’s deliver on its wish to effectively document and preserve the collection and ensure its rich history is accessible, discoverable, and preserved far into the future.

9:45am-10:10am

The Connected, Intelligent CMS – Orchestrating and Optimising Content with AI - Mick Wingert, Sitecore

Discover how today’s CMS goes beyond content management to become the hub of a truly connected and intelligent digital ecosystem. Learn how Sitecore Connect unifies workflows across platforms, automates delivery, and eliminates silos, while AI-powered Content Hub and Sitecore Send enable smart content creation, ensure brand consistency, and deliver personalised experiences at scale.

10:10am onwards

Networking, Coffee, Tea

About Engage Squared

Engage Squared’s mission is simple: to make work better. We help organisations unlock the full potential of technology so their people can do their best work every day. From design to technical build, our team brings deep expertise across project delivery, cloud strategy, user experience design, governance, agile development, change management, and security helping clients get the most out of technology and the evolving AI landscape. With a specialist focus on Content Management, specifically with the Sitecore XM Cloud Platform, Engage Squared is your trusted partner for taking your web presence to the cloud and beyond.

About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at  sitecore.com.

Meet our Speakers

Mick Wingert

Director, Solution Engineering, APJ

Sitecore

Bruce Davis-Goff

Head of Digital Experience Platforms

Engage Squared

Johanes Iskandar

Regional Vice President, ANZ

Sitecore

Donna Cusack-Muller

Archive and Records Manager

The Australian Ballet