DX Leadership Lab: Digital Vision in Action. Insights for Leaders Driving DX Transformation

Tuesday 22 July

Venue: The Langham, 89-113 Kent St, Millers Point, Sydney

Time: 10:00am-12:00pm (DX Lab) | 12:00pm-1:00pm (Lunch)

Exclusive, invite-only session | Limited to a small group of senior leaders

This session will operate under the Chatham House Rule

In today’s fast-moving digital economy, vision alone isn’t enough. The leaders who drive real transformation are those who can execute with clarity, speed, and alignment.

Join us for our Sydney DX Leadership Lab - a highly interactive, small-group session designed for digital, content, and marketing leaders who are ready to move from strategy to action.

Led by Alison Sainsbury, a digital strategy advisor with 20+ years of experience leading enterprise transformation projects - including the global rebuild of Sitecore.com - this session blends practical frameworks with peer-led discussion and collaborative exercises. You’ll explore frameworks that help teams align around outcomes, share insights with fellow leaders navigating similar challenges, and reflect on how to lead with ambition and adaptability in a rapidly evolving martech landscape.

What to Expect

Leadership frameworks to help you translate strategy into execution

• Peer discussion labs on alignment, innovation, and digital leadership

• Real-world insights from 50+ enterprise DX projects

• Casual networking lunch to continue the conversation and build connections

This is not a presentation. It’s a lab.

A space to think, share, and lead—together.

Spots are limited. Secure your spot today.

About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at  sitecore.com.

Meet our Expert

Alison Sainsbury - Digital Experience Senior Director

Alison Sainsbury

Founder

Aline DX