Save the date: Tuesday 25th February

11:45am-12:50pm

Registration and Networking Lunch

12:50pm-1:00pm

Welcome - Joey Lim, APJ President 

1:00pm-1:25pm

The Power to Build for Measurable Impact –

Dave O'Flanagan, CEO, Sitecore

Join Sitecore's CEO Dave O'Flanagan as he explores the future of work for marketing and how Sitecore’s vision for content and experience will redefine marketing’s measurable impact.

1:25pm-1:55pm

The AI created by Marketers for Marketers - Mick Wingert, Sitecore

Introducing Sitecore Stream, transform your content-experience lifecycle with AI workflows, generative copilots, and brand-aware AI to work smarter, more strategically, and securely across your Sitecore solutions. This is the future of marketing, and we’ll show you how it works and highlight the huge productivity gains it can bring for your teams.

1:55pm-2:15pm

Ticket to XM Cloud: Travel Money Group’s journey to a scalable new platform - Zoe Jeffrey, Head of Customer (Marketing & Technology), Travel Money Group, Paul Regan, Director, Deloitte Digital

Learn how Travel Money Group has delivered a refreshed brand experience and multi-region enabled platform built on Sitecore XM Cloud that supports globetrotters wherever life takes them.

2:15pm-2:40pm

Marketing in the Era of AI

Explore AI’s impact on marketing with Microsoft. Discover how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation.

Learn how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witness firsthand the transformative power of AI in marketing!

2:40pm-3:00pm

From Tactics to Strategy: Redefining the Marketer’s Role -

Lisa Reed, Digital Director, Frasers Property Australia, Jon Holcombe, General Manager, Switch,

Frasers Property Australia faced a complex challenge; managing diverse business units with unique audience needs, translating strong offline brand equity into digital channels, and enabling their marketing team to shift from day-to-day execution to strategic leadership. However, legacy systems and fragmented platforms created inefficiencies, slowing content delivery and limiting impact.

By streamlining operations and consolidating platforms, Frasers Property Australia transformed their digital approach - boosting efficiency, reducing churn, and fostering trust in its brand. Discover how they achieved:

- 40% increase in form submissions through a seamless, user-centric digital experience

- A content team operating 3x faster, accelerating speed-to-market

- An empowered and happier marketing team, moving from execution to strategic leadership

Join us to discover how Frasers Property turned digital challenges into strategic opportunities, driving engagement, efficiency, and long-term brand strength.

3:00pm-3:20pm

Networking Break

3:20pm-3:40pm

Unlocking speed & efficiency with an AI-ready, composable martech stack - Alison Sainsbury, Senior Director, Digital Experiences, Sitecore

In 2025, customer expectations have soared due to AI advancements in marketing. Marketers now navigate complex platforms with generative AI to boost speed and effectiveness, but the pressure is immense. Our research highlights a significant "readiness gap" between companies' expectations for digital experiences and their actual readiness to implement AI tools. Sitecore's marketing department recently bridged this gap by transitioning to a composable martech stack with XM Cloud. Join this session for insights on closing readiness gaps and crafting a digital strategy that fuels growth and exceeds expectations.

3:40pm-4:10pm

How to see around corners – leading with an AI first mindset - Amanda Johnstone, Founding CEO @ Transhuman

Award-winning Australian technology CEO, inventor, and international AI expert Amanda Johnstone will equip you with the insights to outsmart your competitors and ensure your brand is future-ready with an AI-first mindset.

4:10pm-4:35pm

Expert Panel

Re-inventing human experience for the AI era

Daniel Riddell - MECCA Brands

Amanda Johnstone - Transhuman

Jon Holcombe - Switch

Eric Orton - AKQA

Brett de Niese - Aceik

4:35pm - 4:55pm

MECCA

Keeping Customers at the Heart of digital transformation - Daniel Riddell, Head of Engineering, MECCA Brands

Discover how Mecca’s laser-focused customer approach transformed their omnichannel experience, bringing the best of their in-store magic online, along with key insights.

4:55pm-5:25pm

Customer Fireside Discussion

Dave O'Flanagan - CEO, Sitecore

Robbie Attard​ - Information Technology Manager, NHP ​

Callam Porch​ - General Manager – Digital, Design & Innovation, Australian Retirement Trust (ART)

James Macfarlane - CTO, Racing Victoria

Daniel McQuillan​ - Digital Director, Experience Gold Coast

Brad Howarth - Moderator

5:25pm-5:30pm

Closing Remarks

5:30pm-6:30pm

Happy Hour and Networking - brought to you by Codehouse!