Sitecore City Tour Singapore

Save the date: Friday 21st February

Join digital experience leaders, innovators, and Sitecore experts for a day of insights and networking at Sitecore City Tour Singapore

Altro Zafferano

Ocean Financial Centre

10 Collyer Quay, Level 43,

Singapore

Why attend?

As customer expectations evolve, digital experiences are undergoing a seismic shift. Organisations now face the challenge of delivering seamless, personalised and dynamic experiences at scale and speed in real-time. This requires a departure from traditional, one-size-fits-all approaches in favour of more agile, AI-powered solutions.

Discover how Sitecore empowers brands to deliver personalised, seamless customer experiences. This event will showcase the possibilities of AI-powered solutions, giving you practical tools to elevate customer interactions and drive growth.

Highlights:

AI & personalisation: Learn how AI is reshaping digital experiences with Sitecore
Real-world success stories from leading brands
Actionable insights on brand, AI, content management, and personalisation

Time	Session Description
11:45am-12:00pm	Registration
12:00pm-1:00pm	Networking Lunch
1:00pm-1:10pm	Welcome - Joey Lim, APJ President
1:10pm-1:35pm	The Power to Build for Measurable Impact – Dave O'Flanagan, CEO, Sitecore Join Sitecore's CEO Dave O'Flanagan as he explores the future of work for marketing and how Sitecore’s vision for content and experience will redefine marketing’s measurable impact.
1:35pm-2:05pm	The AI created by Marketers for Marketers - Mick Wingert, Sitecore Introducing Sitecore Stream, transform your content-experience lifecycle with AI workflows, generative copilots, and brand-aware AI to work smarter, more strategically, and securely across your Sitecore solutions. This is the future of marketing, and we’ll show you how it works and highlight the huge productivity gains it can bring for your teams.
2:05pm - 2:25pm	Navigating the Future: EMC’s Digital Transformation Story - Lau Chee Kiong, CTO, Energy Market Company, Biren Balakrishnan, Co-Founder and CRO, Vertis Discover how the Energy Marketing Company leveraged Sitecore to enhance digital agility, improve system accuracy, and streamline real-time trading. Learn more about how EMC is shaping its strategic future with digital transformation at its core. Learn how EMC’s digital evolution is driving long-term growth, with Vertis as a key partner in implementing innovative solutions. Gain insights into the role of technology in shaping EMC’s future and how organisations can leverage digital transformation to stay ahead!
2:25pm - 2:50pm	Marketing in the Era of AI Explore AI’s impact on marketing with Microsoft. Discover how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation. Learn how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witness firsthand the transformative power of AI in marketing!
2:50pm-3:10pm	MECCA Keeping Customers at the Heart of digital transformation - Jason Hargenrader, Head of IT Infrastructure & Operations, MECCA Brands Discover how Mecca’s laser-focused customer approach transformed their omnichannel experience, bringing the best of their in-store magic online, along with key insights.
3:10pm - 3:25pm	Networking Break
3:25pm-3:55pm	How to see around corners – leading with an AI first mindset - Amanda Johnstone, Founding CEO @ Transhuman Award-winning Australian technology CEO, inventor, and international AI expert Amanda Johnstone will equip you with the insights to outsmart your competitors and ensure your brand is future-ready with an AI-first mindset.
3:55pm-4:15pm	Expert Panel Re-inventing human experience for the AI era Amanda Johnstone - Transhuman Biren Balakrishnan - Vertis Anupam Bokil - FPT Alison Sainsbury - Sitecore
4:15pm-4:35pm	Unlocking speed & efficiency with an AI-ready, composable martech stack Alison Sainsbury, Senior Director, Digital Experiences, Sitecore In 2025, customer expectations have soared due to AI advancements in marketing. Marketers now navigate complex platforms with generative AI to boost speed and effectiveness, but the pressure is immense. Our research highlights a significant "readiness gap" between companies' expectations for digital experiences and their actual readiness to implement AI tools. Sitecore's marketing department recently bridged this gap by transitioning to a composable martech stack with XM Cloud. Join this session for insights on closing readiness gaps and crafting a digital strategy that fuels growth and exceeds expectations.
4:35pm-4:55pm	Customer Fireside Discussion Lawrence Tan - Sentosa Development Corporation Jason Hargenrader - MECCA Brands
4:55pm-5:00pm	Closing Remarks
5:00pm-6:00pm	Happy Hour and Networking

About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalisation, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.