Thank you for joining us on December 4, 2024

Time ​

Session Description

12:00 – 12:45pm  ​

Registration, Lunch & Networking sponsored by Perficient ​

12:45-1:00pm​

Welcome – Rick Shepherd, President North America, Sitecore ​

1:00-1:30pm ​

The power to build for measurable impact – Kathie Johnson, CMO | Mo Cherif, Sr Director Gen AI​

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Sitecore's CMO Kathie Johnson and Sr Director Gen AI, Mo Cherif explored the future of work for marketing and how Sitecore’s vision for content and experience will redefine marketing’s measurable impact. ​

1:30-2:00pm ​

Marketing in the Era of AI, Jerome Rose, General Manager, U.S. Retail and Consumer Goods, Microsoft​
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Microsoft's Jerome Rose, General Manager, U.S. Retail and Consumer Goods, explored AI's impact on marketing with Microsoft. He dove into how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation. ​

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Attendees learned how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witnessing firsthand the transformative power of AI in marketing! ​

2:00-2:30pm  ​

Helping Customers Find the Right Products from Website to Showroom , Bobbie Alonzo, Sr. Director Digital Marketing, Daltile | Stephen Tynes, Digital Account Executive, Perficient​

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Daltile Corporation is the largest manufacturer and marketer of ceramic, porcelain, glass, and metal tile, as well as natural stone, large format slab, and countertop products used in residential and commercial spaces across North America. With the most extensive collection of products in the industry, Daltile customers often struggle to navigate all their options, so helping them find exactly what they need, whether online or in the showroom, is critical. Working with Perficient, Daltile reclassified their product lines and created a new search experience powered by an upgraded Sitecore website, integrated with their PIM, and Coveo’s intelligent search capabilities. To bring some of these same benefits to the showroom, Perficient also created an iPad experience that allows customers to find and view their collection of countertop slab products. The app allows them to project high resolution images and associated content from Sitecore on larger displays in the showroom.​

2:30-3:00pm​

Networking Break ​

3:00-3:30pm ​

Unleashing the Power of AI in Marketing: Global Insights and Real Success Stories – Jonathan Corley, Head of Americas Value Consulting, Sitecore​
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Jonathan Corley, Head of Americas Value Consulting at Sitecore, shared key insights from Sitecore's collaboration with Incisiv. Together, they engaged with marketing leaders worldwide to uncover fresh perspectives on the future of AI in marketing. Jonathan presented the research findings and highlighted powerful success stories from companies that had harnessed AI to transform their marketing strategies. Attendees explored how AI had revolutionized marketing workflows, addressed readiness challenges, and driven impactful change.

3:30-4:00pm ​

Fireside Chat | Shaping the Future of Digital Experience - Eric Stine, COO, Sitecore | Jillian Fleming, Director of Global Communications, Darling Ingredients | Van Vuong, Director Digital Platforms, Baylor Scott & White Health​

Eric Stine, Sitecore's Chief Operating Officer, hosted an insightful fireside chat with panelists Jillian Fleming, Director of Global Communications, Darling Ingredients and Van Vuong, Director Digital Platforms, Baylor Scott & White Health as they explored the future of digital experience. Our panelists spoke to emerging trends, evolving DX team roles, impactful marketing techniques, and the reality of AI applications in the year ahead—helping you steer your digital strategy forward.​

4:00—5:00pm ​

Happy hour and networking  sponsored by Perficient ​