Sitecore City Tour Cologne | Köln

Wednesday, 3rd September 2025

Join digital experience leaders, Sitecore customers, partners and experts for a day of insights and networking at Sitecore City Tour Cologne | Köln.

Microsoft Deutschland GmbH
Conference Room Cologne 5A
Holzmarkt 2a
50676 Köln (Rheinauhafen)
Deutschland

Why Attend?

Join us at the Sitecore City Tour in Cologne | Köln, hosted at the Microsoft offices. This exclusive event is designed for digital leaders to explore Sitecore Stream and see how AI and generative copilots are reshaping the content experience.

Highlights:

Live demo of Sitecore Stream and its impact on the content lifecycle
Insights on how AI and personalization are transforming digital experiences
Customer stories with practical takeaways
Live product demos and immediately applicable best practices
Interactive Partner Arena for direct connections with Sitecore experts and partners

The event will feature dynamic 15-minute presentations and sessions in the Partner Arena, extended networking breaks, and an exhibition space. Catering will be provided throughout the day. Don't miss this opportunity to connect, learn, and grow your digital strategies.

Welcome | Herzlich willkommen!

Time	Session Description *You will receive the detailed agenda three weeks prior to the event
10:00-10:30	Registration & Networking with Coffee and Patisserie
10:30-10:35	Kick-off by Sitecore Team \| DACH
10:35-11:10	Sitecore Keynote Paul Brennan, Senior Director, 360 Content PD and Chris Purcell, Senior Product Marketer, Sitecore
11:10-11:30	Microsoft Keynote Marketing Agents: Revolutionizing the Industry with AI Martin Knaack, Global Industry Adviser, Microsoft
11:30-11:45	Customer Spotlight: Beiersdorf
11:45-12:00	Customer Spotlight: Rosenxt
12:00-12:15	A short break
12:15 - 13:00	Partner Arena (Round 1): Actum Digital AI-Powered Multilingual Content Translations for Global Outdoor Lifestyle Brand Unic Leveraging Synergies of a Multisite Landscape with a Composable DXP Accenture Reinventing Marketing Organisations with GenAI

13:00- 13:45	Lunchtime Networking Session
13:45-14:00	Sitecore A to Z Arne Schlüter, Solution Consulting Director, Sitecore
14:00 - 15:00	Partner Arena (Round 2): Vercel Generative UI - Or how AI is reshaping web development webit! Overcoming the challenge of combined B2B and B2C business in the healthcare and pharmaceutical industry with Sitecore Reply Create, Localize and Review Content in Sitecore with AI Valtech Introducing AI in organizations - from problem solving to AI transformation”
15:00-15:30	Networking Break with Coffee, Tea & Conversations
15:30-16:15	Interactive: Shaping What’s Next / Have Your Say At the end of the day, participants will join small group discussions, each facilitated by a dedicated Sitecore team member, to reflect on the overall experience and provide feedback on the product, content, and delivery. Groups will discuss what met or exceeded expectations, what could be improved, key takeaways, and ideas to enhance Sitecore’s value in the region. You’ll also receive a short digital feedback form—so make sure your phone is charged. Insights will be consolidated into a post-event report to inform product direction, elevate future experiences, and drive continued engagement.
16:15-16:30	Wrap-Up & Key Takeaways by Sitecore Team \| DACH
16:30-17:00	Closing Networking & Drinks – Featuring a Pretzel Twist