Save the date: Thursday 14th November

11:30-12:30 

Registration and Networking Lunch 

12:30

Welcome - Daco Lak, Regional VP, Sitecore

12:30-13:00

The Power to Build for Measurable Impact - Roger Connolly, CPO, Sitecore

Roger will showcase how Sitecore’s latest innovations, powered by brand-aware AI, will help marketers address these challenges. Beginning with a deep understanding of your marketing workflow and keenly aware of the range of tools and technologies at your fingertips, Roger will show how marketers can easily turn insights into actions that deliver real results that drive the bottom line. 

13:00-13:30

Bru Textiles Innovating Digital Marketing Using Sitecore XM Cloud

When it was time to modernise their existing Sitecore technology stack, Bru Textiles opted for the new kid on the block: Sitecore XM Cloud. Join this session to discover how the team accomplished this transformation from start to finish, and what’s next on the horizon. Along the way, they'll dive into the "why" and "how" behind the process, and wrap up by sharing key lessons learnt throughout the journey.

13:30-14:00

Marketing in the Era of AI with Microsoft, Eyal Michaeli, Sr. ISV Partner Manager, Microsoft

Explore AI's impact on marketing with Microsoft. Discover how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation.
Learn how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witness firsthand the transformative power of AI in marketing!

14:00-14:30

Networking Break 

14:30-15:00

Mastering Content Complexity: Aligning Content Strategy with the CMS - Elisabeth Knulst, Managing Consultant, EMM Consultancy

Content complexity arises from the multitude of content types, formats, and the wide range of distribution channels. Managing this diverse content across various platforms, regions, and audiences can lead to inconsistent messaging and misalignment with business objectives. Additionally, content must be tailored to different user personas, each with specific preferences, which requires sophisticated taxonomy and metadata systems. Elisabeth will explore how without a structured approach to organise, tag, and update content, the process can quickly become overwhelming and how a robust content management system (CMS) allows organisations to manage these content workflows effectively.

15:00-15:30

Enhancing Visitor Experiences: How The RAI is Transforming Digital Engagement with Sitecore, The RAI

Learn about The RAI's journey with Sitecore and how this leading Dutch multifunctional, state-of-the-art venue, with support of their partner Uxbee is leveraging Sitecore products to enhance digital visitor experiences.

15:30-16:00

Networking Break 

16:00-16:30

Arbo Unie’s Journey to Composability: Embracing Sitecore XM Cloud for the Future

In this session, we’ll explore how Arbo Unie transitioned from Sitecore XP to Sitecore XM Cloud, integrating both Search and Send. We’ll share our hands-on experience, discussing the challenges we encountered and how we addressed them, while also highlighting the key benefits of moving towards a composable architecture.

16:30-17:00

Disrupting the Experience with Generative AI​ - Sultan Semlali, Director Value Engineering, Sitecore

Generative AI is very popular now, but CMOs mostly see it as a way to boost productivity. In fact, a recent Microsoft survey reported that 70% of respondents said they were more productive with Copilot. But generative AI can do much more! In this session, we will take a look at current use cases and take a glimpse as some promising advancement around "generative UI.

17:00-19:00

Event Close & Networking Drinks