IN-PERSON EVENT

City Tour Europe | Next is Now

Date: 5th March 2026

Location: NH Collection,
Barbizon Palace,
Prins Hendrikkade 59-72,
1012 AD,
Amsterdam,
NETHERLANDS

Join us at the exclusive Barbizon Palace Amsterdam for Sitecore's City Tour Europe!

Discover how SitecoreAI is helping global brands create, personalize, and optimize content faster than ever, with real-world success stories, hands-on demos, and insights from our experts, customers, and partners from across Europe.

What you can expect:

Hot off the Press: what you missed at Symposium 2025
AI in action: Live demos and case studies from leading brands
Demo stations and executive meetings
Hackathon
Industry insight from Microsoft and analysts
Hear about the age of GenAI from partners
Peer-to-peer networking

Time	Main Stage Olof's Chapel	Breakout Rooms
09:30-10:30	Arrival, Registration, Networking, and a cup of coffee!	Partner Sponsor Stands Room: Mezzanine
10:30-10:40	Welcome Address Goetz Reinhardt, EMEA President, Sitecore
10:40-11:10	Executive presentation and post-Symposium recap Ruadhán Barry, VP of Product, Sitecore
11:10-11:20	Introduction to the day Sean Broderick, Senior Director, Customer & Community Marketing
11:20-11:55	Building the Marketing Frontier Richard Potter, Director Digital Strategy, Microsoft
11:55-12:30	Building for the Agent Era Boris Besemer, Senior Platform Architect, Vercel
12:30-13:30	Lunch Break	Live Demo Stations Room: Ferdinand Bol 1&2 Partner Sponsor Stands Room: Mezzanine
13:30-14:00	Same Platform, Different Worlds: How Three Enterprises Are Building Their Digital Futures on SitecoreAI Horizontal Digital - Ben Parkinson, Senior Director, Digital Technology, Greystar Europe - Marco Ter Horst, Global SEO Manager, IFS - Matthew Ward, AVP Digital & Customer Experience, HCA
14:00-16:00	The AI Marketing Playbook Workshop Sultan Semlali, Director of Value Consulting, Sitecore	Hackathon sponsored by Vercel Room: Ferdinand Bol 3&4 Partner Sponsor Stands Room: Mezzanine Live Demo Stations Room: Ferdinand Bol 1&2
16:00-16:30	AI Automated the Easy Part. Now What? From faster builds to smarter business with Altudo - Harpreet Bushell, EMEA Growth Director - Una Verhoeven, EVP of Technology & Innovation
16:30-17:00	Reinventing Marketing Organisations with Gen AI Accenture
17:00-17:10	Key Takeaways & Closing Reflections Sean Broderick, Senior Director, Customer & Community Marketing
17:10-19:30	Drinks, Nibbles & Peer Networking

All content sessions will be delivered in spoken English

About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like Nestlé, L’Oréal, and Microsoft to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.