City Tour Europe | Next is Now
Date: 5th March 2026
Location: NH Collection,
Barbizon Palace,
Prins Hendrikkade 59-72,
1012 AD,
Amsterdam,
NETHERLANDS
Join us at the exclusive Barbizon Palace Amsterdam for Sitecore's City Tour Europe!
Discover how SitecoreAI is helping global brands create, personalize, and optimize content faster than ever, with real-world success stories, hands-on demos, and insights from our experts, customers, and partners from across Europe.
What you can expect:
Hot off the Press: what you missed at Symposium 2025
AI in action: Live demos and case studies from leading brands
Demo stations and executive meetings
Hackathon
Industry insight from Microsoft and analysts
Hear about the age of GenAI from partners
Peer-to-peer networking
Time | Main Stage | Breakout Rooms |
|---|---|---|
09:30-10:30 | Arrival, Registration, Networking, and a cup of coffee! | Partner Sponsor Stands Room: Mezzanine |
10:30-10:40 | Welcome Address | |
10:40-11:10 | Executive presentation and post-Symposium recap | |
11:10-11:20 | Introduction to the day Sean Broderick, Senior Director, Customer & Community Marketing | |
11:20-11:55 | Building the Marketing Frontier | |
11:55-12:30 | Building for the Agent Era | |
12:30-13:30 | Lunch Break | Live Demo Stations Room: Ferdinand Bol 1&2 Partner Sponsor Stands Room: Mezzanine |
13:30-14:00 | Same Platform, Different Worlds: How Three Enterprises Are Building Their Digital Futures on SitecoreAI Horizontal Digital
| |
14:00-16:00 | The AI Marketing Playbook Workshop | Room: Ferdinand Bol 3&4 Partner Sponsor Stands Room: Mezzanine Live Demo Stations Room: Ferdinand Bol 1&2 |
16:00-16:30 | AI Automated the Easy Part. Now What?
| |
16:30-17:00 | Reinventing Marketing Organisations with Gen AI Accenture | |
17:00-17:10 | Key Takeaways & Closing Reflections | |
17:10-19:30 | Drinks, Nibbles & Peer Networking |
All content sessions will be delivered in spoken English
About Sitecore
Sitecore is a global leader in digital experience software, trusted by visionary brands like Nestlé, L’Oréal, and Microsoft to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at sitecore.com.