Breaking Silos to Accelerate Outcomes

Wednesday 5 November

Join Aceik, Sitecore, and Vercel for an exclusive executive lunch with CSR’s leadership team, as we uncover how their XM Cloud transformation fostered cross-team collaboration and delivered measurable business impact.

Restaurant Hubert - 15 Bligh Street, Sydney

As customer expectations soar, the digital landscape is evolving faster than ever—demanding seamless, personalised, and dynamic experiences at scale. For marketing and digital leaders, the challenge is clear: traditional approaches are no longer enough. Success now requires agile, AI-powered solutions that enable real-time interactions and meaningful engagement.

For organisations like CSR, managing multiple brands and regions means delivering consistent, high-performing digital experiences is critical to strengthening customer connections and achieving strategic growth.

In late 2024, CSR partnered with Aceik, Sitecore, and Vercel to reimagine their corporate and brand websites on Sitecore XM Cloud. The transformation streamlined digital operations, empowered teams to work faster and smarter, and established a scalable foundation for future innovation—keeping CSR ahead of rising customer expectations.

Join us to hear directly from CSR’s leadership as they share their digital transformation story—covering lessons learned, strategies for driving collaboration, and the measurable business outcomes achieved through their website transformation.

Time	Session Description
11:55am-12:00pm	*Arrival, pre-event drinks*
12:00pm-12:05pm	Welcome - Brett de Niese, CEO, Aceik
12:05pm-12:30pm	Breaking silos to accelerate outcomes - CSR and Aceik This engaging session will explore CSR's journey in transforming its digital operations, offering valuable insights into their evolving strategies and lessons learned along the way.
12:30pm-1:15pm	Lunch and Networking
1:15pm-1:30pm	Johanes Iskandar - Sitecore The Agentic Experience - Building Brands in the Age of AI Everywhere Customers are everywhere, attention is nowhere, and AI is rewriting the rules of engagement. Brands once relied on clicks, campaigns, and linear funnels—but today, discovery happens through summaries, social signals, and AI-driven interactions. For marketing and digital leaders, the challenge is clear: how do you meet customers where they are, when “where” is constantly shifting?
1:30pm-1:45pm	VERCEL
1:45pm-2:00pm	Q&A, Networking

About Aceik

Founded in 2014, Aceik are experience-first Digital Experience Platform (DXP) specialists who combine technical excellence, experience design, digital strategy and ongoing dependable support. We’re a tight-knit team of digital experts who are true craftspeople, creating cutting-edge solutions with the latest DXP technology, solving real business problems while forging long-term client connections. We exist to create digital experiences that take you further.

About Sitecore

Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at  sitecore.com.

About Vercel

Vercel's AI Cloud provides the tools and infrastructure to build, scale, and secure intelligent applications. As the most popular DX platform for frontend development and the team behind v0, Next.js, and AI SDK, we help customers like OpenAI, PayPal, Zapier and Canva build for the AI-native web – and ship at the speed of ideas. To experience the future of AI application development, visit vercel.com